Death is one of the last taboos in the Western World. Sex (who does it with the curtains open) and Money (who puts their tax return on their weblog?) are the other taboos. The taboo surrounding death is so strong Death hardly is mentioned at all.
Death isn’t only important for personal life when loved ones or pets die. Without Death there wouldn’t be space or food for new life.
Compare it to a parking lot. If it weren’t for the junkyard, all the available parking spaces would be filled with old wrecks. There wouldn’t be any space to park a new car. Death has been the territory of religion for centuries. Even the economy denies its existence. Death is kept out of principles or models. We change this in colourcash.